Auntie Anne Beiler is best known as the founder of Auntie Anne’s pretzels, the worlds largest pretzel franchise. But before rising to success, Anne went through years of defeat, despair, and depression that kept her stuck in a place of darkness. It was through her pain, however, that she discovered a new purpose.
Born and raised in the Amish-Mennonite community of Lancaster County, Pennsylvania, Anne Beiler grew up surrounded by faith and family. During these years, important life lessons were permanently weaved into the fabric of her life. She attended traditional Amish school until the 8th grade and eventually met and married her teenage crush – Jonas Beiler.
Jonas and Anne drifted apart. They didn’t know how to talk about the deep pain they were both experiencing. Instead, they remained silent partners who simply lived together and went through the motions of family life.
Anne sought counsel from her pastor, who used the vulnerability of her grief to manipulate and abuse her for more than six years. This abuse of spiritual power propelled Anne into intense pain, blame, and shame that she thought would kill her.
After confessing all of this to her husband, Jonas and Anne sought counseling and began a journey towards healing. The Beilers reconciled as God restored their marriage. Through the repair of their own marriage, Jonas found himself wanting to help others that were suffering from the same despair and hopelessness. He had a vision of offering free counseling services to their community.
Our of her pain, came a purpose to help others. As Anne grew Auntie Anne’s into the world’s largest pretzel franchise, she continued to deal with depression and defeat. She felt the secrets she kept inside of her were keeping her in darkness, and she desperately wanted to find freedom and healing.
So, she began to confess. She shared her story publically – the good, the bad, and the ugly – and something amazing happened. She felt lighter. She started to feel freedom. Anne continued to share her story whenever she could, and as she did, she was able to work through all the issues that tormented her – guilt, shame, pain, anger, depression, and the list goes on.
Anne discovered a new view of confession and a new passion to help other women experience the same freedom she does.
In 2005, Anne sold Auntie Anne’s to speak to audiences on leadership, purpose, and the power of confession. She founded Broken Silence in 2018 with a mission of teaching and equipping women about living a lifestyle of confession.
“Anne Beiler has felt personally the humiliation and pain sexual abusers inflict on their victims. She knows the agony of the personal prison of silence. And she knows the freedom and healing that can come to those who are willing to break this stronghold of the enemy in their lives by breaking the silence of their secret. Helping others take this step is now the passion of her life and God is using her to lead thousands of women to the freedom and healing He continues to bring to her.”
DR. RICHARD DOBBINS
“Episode #17 Anne Beiler of Auntie Anne’s Pretzels: Finding Purpose in Your Pain and the Power of Confession” Living a Life Unleashed Podcast (January 8, 2018)
“How The Real ‘Auntie Anne’ Used Pretzels To Save Her Marriage” Huffington Post (December 8, 2016)
“4 Ingredients You Need to Grow a Successful, Purpose-Filled Business,” StoryBrand Podcast (January 8, 2018)
“Auntie Anne’s: Soft pretzels out of hard times” Fortune (July 8, 2013)
“This Is the Deeply Moving, Almost Unbelievable Story Behind Auntie Anne’s Pretzels” Time (August 14, 2014)
“Christian founder of Auntie Anne’s Pretzels launching new mission to bring healing to victims of sexual abuse” Christian Today (November 17, 2012)
“Anne Beiler | Healing after Tragedy” Dr. Nancy D. O’Reilly Podcast (March 7, 2015)